SFPA Streamlines, Relaunches SouthernPine.com

The revised website combines six Southern Pine lumber resources websites under one site

The Southern Forest Products Association has published its newly redesigned website – SouthernPine.com – to provide an easy-to-use, one-stop-shop for all Southern Pine lumber technical guidance, resources, and best-use applications. 

SouthernPine.com combines the following sites into a single resource for all things related to Southern Pine lumber: 

• SouthernPine.com (and the members-only site) 
• SFPA.org 
• Southern Pine Global 
• Southern Pine Decks 
• Raised Floor Living and Raised Floor Living Pro 

“The SFPA team put a lot of thought into the design and functionality of the site, focusing on how users like design professionals, builders, and DIYers would access the valuable information that supports the Southern Pine lumber community,” said Eric Gee, SFPA’s executive director. “The end result is a more unified and user-friendly experience for all, with the goal to further reinforce SFPA as the resource for all things Southern Pine lumber.” 

The re-envisioned website project came out of strategic visioning and planning the SFPA board of directors conducted in 2020. The new site meets all current accessibility requirements, and all content can be translated into 12 languages to drive Southern Pine lumber’s demand and increase user knowledge around the globe.  

“In addition to bringing all our resources under one recognizable brand and URL, we’re very excited to offer the growing international community of Southern Pine users a complete resource in their native languages,” Gee said.